Potter is facing increasing pressure as West Ham struggles in the Premier League, currently sitting second from bottom in the table.

Allardyce believes that the team's recruitment process has not been effective, which is contributing to their poor performance.

To turn things around, Allardyce suggests that Potter should focus on making necessary changes to the team and stop worrying about external pressures and criticism.

Allardyce advises Potter to concentrate on winning football matches, no matter what the approach, and to ignore external distractions.