Pickston stated that Sullivan has worked hard for the club and has spent a significant amount of money on players and managers. She also pointed out that there is no guaranteed formula for success in football. She used the example of Birmingham City, which was sold to Chinese owners, and how the club suffered as a result. Pickston warned the West Ham fans to be cautious of what they wish for, implying that the current management may not be as bad as they think.

Pickston emphasized that Sullivan is as invested in the club as the fans are, and that he is devastated by the team's recent performance. She urged the fans to consider the other side of the story and the dynamics involved in running a football club.